Aug 27, 2025
The oil and gas industry
has invested
heavily in new digital
technologies, but too
many efforts fall short in value delivery.
However compelling digital initiatives may seem, they will
assuredly flounder if workers are unable or
unwilling to adopt them.
The challenge lies in
the way asset
centric organizations tend to approach
change. Leaders often seek rapid
results that will contribute to
current earnings, while frontline
teams struggle with clunky processes and data silos ill-suited for AI, analytics, robotics, connected workers, and many
other innovations. Rolling out new tools at scale without winning
hearts and minds often leads to
resistance, βpilot project hell,β and
failed implementations.
So how can energy companies
unlock real value from
digital transformation? What are the
overlooked success
factors that determine whether AI and digital deployments
thrive or falter?
In this episode, Iβm joined by
David Moore, a
digital advisor and
AI delivery lead, who reflects on the
five critical
lessons he wishes he had known earlier in his career. From
the power of
storytelling, to focusing on
people before technology, to the need to
start small and scale, to leveraging
vendors as partners, and finally the hard truth
that
data is the real currency, David shares
practical insights drawn from frontline experience.
βΈ»
π€ About the
Guest
David Moore is a well engineer by
background with a PhD in mechanical
engineering and now a digital
advisor and AI leader. Over the past nine years, he has
worked on digital transformation across upstream oil and
gas, leading projects from Microsoft Teams deployments to
AI-driven planning and real-time operations. David
brings a unique perspective from seeing the industryβs challenges
from both the operator and service
company side, with deep experience in building adoption,
scaling pilots and designing data foundations all on a global
scale.
π οΈ Additional Tools & Resources
ποΈ Go backstage and check out my
studio:
https://geoffreycann.com/mystudio/
π Take my one-day digital strategy
training course for oil and gas:
https://www.udemy.com/course/digital-oil-and-gas/?referralCode=0161D4D49AB75735A185
π Connect with Me
π Blog series:
https://digitaloilgas.substack.com/
π§ Podcast:
https://geoffreycann.com/broadcast/
πΌ LinkedIn:
https://www.linkedin.com/in/advocate-digital-innovation-for-energy/
π¦ X:
https://x.com/geoffreycann
π€ Contact for Lectures and
Keynotes
I speak regularly on these and other
topics. Contact me to book a brief call about your upcoming event
needs:
π
https://geoffreycann.com/contact/
β οΈ Disclaimer
The views expressed in this podcast
are my own and do not constitute professional advice.