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A weekly podcast on the impacts of digital technologies on the oil and gas sector

Mar 23, 2023

Leaders lead by example, but what does that mean for the manager or supervisor of an oil and gas asset tasked with embracing digital?

In my book, ‘Carbon, Capital, and the Cloud’, I describe the stages of personal change that people go through as they deal with digital, particularly in heavy industry, such as oil and gas. People are so different—not everyone starts at the same stage, their pace varies dramatically, and many will not progress beyond doubt or skepticism. Their progress is influenced both positively and negatively by outside forces as well as internal influencers.

Digital adoption in heavy industry is hard work because it’s about people and culture, but there are many small and immediate steps managers can take to get going.